I agree with the author that big media (computer form of media) will soon overtake other forms of media in time to come. Movies, music and TV shows, have their value, but they alone have never generated the huge, reliable profits that keep investors happy and pay for midtown-Manhattan skyscrapers. Nowadays, computers are readily available in developing and developed countries. We can get access to information anytime, anywhere we want, unlike television and radios, where we can only get them on specific timeslots.
For small advertisers and publishers, Google’s automated advertising network is a boon: a new, cost-effective way to connect with one another and with customers. But big media companies had already established connections before Google came along, and so far the amounts of money Google offers content producers are paltry compared with what gets thrown around in traditional media.
However, for the time being, computer media is a media firm that produces no content as stated in the article, thus it might not be a good form of source of information after all.
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